Your Private Sale – 10 Steps to Success

- Analyze the territory
- Manage, clean and qualify the lead database
- Make recommendations for list segmentation
  and development
- Create invitations tailored to your offers
- Design sign-up microsite
- Send out direct mailings - customer base
  and conquests

- Set up appointments by telephone using
  trained and certified agents
- Provide the support of an Elite Sales
  Manager before and during the event
- Follow up with “no shows” in real time
- Submit post-event report and analysis

THE RAID EXPERTISE

Customized to your needs, RAID can provide you with services a la carte or accompany
your growth with comprehensive analyses and annual recommendations.

- Brand identity

- Media analysis and placement

- SEO / SEM integration

- Creation of advertising timetables

- Concept deployment across all media

- Strategic analysis of digital presence

- Managing social media

- Web, video, radio, print and POS production

 
 

DEALERSHIP SIGNAGE

Modern, dynamic, colourful and cutting-edge design

"LOYALTY DAYS" COMMUNICATION TOOLS

Make your Private Sale a uniform, striking event

PRIVATE SALE INVITATIONS

Formats and visuals to match your colours

PRIVATE SALE INVITATIONS

Vast selection for all tastes

EMAIL INVITATIONS

Target the right customer at the right time

PRIVATE SALE INVITATIONS

Tailored visuals for high-end brands

 
 
 

CONQUEST FLYERS AND CIRCULARS

Get your name out in your territory

 

CONQUEST FLYERS AND CIRCULARS

A number of visual choices to cater to all tastes

 

CONQUEST FLYERS AND CIRCULARS

Promotional, seasonal and traditional themes

 

CONQUEST FLYERS AND CIRCULARS

Increase customer visits during your events

 

CONQUEST FLYERS AND CIRCULARS

Luxury brand

 

CONQUEST FLYERS AND CIRCULARS

All brands

 
 
 

CONQUEST LEADS GENERATOR

Attract the best prospects

 

SPECIFIC CONQUEST LEADS FOR YOUR BRAND

Increase your conquest traffic over the month

 

LANDING PAGE

Advertising Web page optimized for greater visibility

 

COMPLETE WEBSITES

Optimized, results-driven and adaptable

 

WEBSITES

Creation or updating of existing sites

 

WEBSITES

Custom design, writing and programming

 
 
 

ADVERTISING CAMPAIGN

Stand out in order to be noticed

 

NEWSPAPERS AND MAGAZINES

Promotions to bring customers in!

 

PROMOTIONAL DISPLAYS AND MATERIALS

Promote your event at the customer's location

 

VISUAL IDENTITY

Logo development, updating, brand repositioning and standards guide

 

VISUAL IDENTITY

Grab the consumer's attention

Triple Thank You Event (Nissan) - June 2015

Avantage Ford - March 2015

Des Sources Chrysler - June 2015

RADIO

Writing and recording

 
 
 

EVENT VISUALS

Invitations with special envelopes, coupons, roll-up banners, flying banners and posters

 

MULTI-PLATFORM VARIANTS

Landing page, Facebook kit, static and animated Web banners, emails

 

CUSTOMER LOCATION AND ALL AROUND!

Conquest leads generator, conquest flyers, Facebook kit, emails, coupons, two-fold invitations

 

EYE-CATCHING, UNIQUE VISUALS

Conquest leads generator, conquest flyers, Facebook kit, emails and text messages, coupons

 

FOR ALL MANUFACTURERS

Landing page, conquest flyers, deluxe tri-fold invitations, Facebook kit, newspaper ads, posters, coupons and animated, personalized Web banners

 

AND FOR ALL OCCASIONS

Flyers, invitation letters, Facebook kit, newspaper ads, posters, coupons and animated, personalized Web banners

 
 
 

SOCIAL MEDIA

Facebook cover photo and profile photo

 

COMMUNITY MANAGEMENT

Facebook posts

 

FACEBOOK ADVERTISING

Greater visibility for your brand and dealership

 

DIGITAL STRATEGY TAILORED TO YOUR OBJECTIVES

Static Web banners and SEO campaign

 

ANIMATED WEB BANNERS

Advice, design and programming

 

DIGITAL MARKETING EXPERTISE

Increase traffic and sales

 
 
 
 
 
 
SUPERCHARGE
YOUR SALES
THE AUTOMOTIVE AGENCY
RAID, THE AUTOMOTIVE AGENCY
 
 

SUPERCHARGE
YOUR SALES

> CONTACT US

RAID, THE AUTOMOTIVE AGENCY

We’ve helped steer the marketing efforts of automobile dealerships for 20 years.
It’s our passion and what we do best!

RAID, THE AUTOMOTIVE AGENCY

WE INVENTED PRIVATE SALES
RAID pioneered the private sales concept in Canada, the United States, South America and Europe. Since then thousands of dealers have seen their sales increase thanks to our Private Sales program, the most comprehensive in the industry.

> The secret of our success

A REVOLUTIONARY APPROACH
Analyzing your data bases to stay constant in touch with your clients. Launching advanced tools for new vehicle promotions. Creating 360 multi-dealer events for incredible sales results. RAID is constantly innovating for automobile dealers and manufacturers!

> Discover these products

LEADING THE PACK
Our goal: To develop, budget, create and manage a marketing plan that will bring more visitors to your dealership. We can help you turn your customers into ambassadors and create a unique brand experience.

> What is the 360 Approach?

AN EXPERT TEAM
Our sales managers are professionals with extensive experience in the automotive field. Our strategists and creatives focus on one thing and one thing only: increasing your sales.

> Contact RAID

84% OF PURCHASERS
SAY THEY NEVER HEAR FROM THE SELLER AFTER TAKING POSSESSION OF A VEHICLE.

RAID, THE AUTOMOTIVE AGENCY
84% OF PURCHASERS
SAY THEY NEVER HEAR FROM THE SELLER
AFTER TAKING POSSESSION OF A VEHICLE.
 

For 20 years, RAID Private Sales has
helped thousands of dealers
to increase sales.

Retention and Loyalty
We use qualified leads from among your leasing, financing and maintenance customers to book appointments for the Private Sale event.

Conquest
We next identify the customers within your territory who have the greatest potential and set up appointments with them.

Transformation
During the event, RAID’s Elite Event Managers are onsite working with your sales team.

RAID has developed solutions for dealerships of all sizes and for many manufacturers nationwide.

RAID, THE AUTOMOTIVE AGENCY
> CONTACT US

Our customers say it best!

BMW St. John’s – June 2015

Just wanted to drop you a line to say
thank you for the excellent event this week!

When the dust settles we’ll be around the 20 unit
mark over the 3 day period! You helped us double our expectations.

We look forward to working with you again in the future.

Cheers,
Jon Howard, General Manager

Northrup Group / King Mazda – July 2015

My experiences with Jody Watt and RAID
have been excellent. They brought a lot of energy
to the showroom and genuinely helped us sell cars.

They fit in well with the sales team and interact very professionally
with customers. We have tried several other event sale companies and
none of them compare to RAID in effectiveness or professionalism.
Don’t think about it, just call and get your event booked!

Christian Thompson, Corporate Manager

Bathurst Honda – August 2015

On behalf of Bathurst Honda we thank you for your service.
I would like to begin with your call center:they did
a fantastic job reaching my customers.
And your Art work team was also very efficient.

Your event manager did a fantastic job! He created a great buzz
in the dealership and got our customers in the right frame of mind
for this event. He greeted every customer, closed deals,
sold one car and even helped me park cars at the end of every day.
I can’t express enough how he made this sale what it was: a great success!

Sincerely,
Richard Arseneau, Sales and Leasing manager

Capital Hyundai St. John’s – August 2015

On behalf of Capital Hyundai in St. John’s, NL,
I would like to thank the team at RAID
for a great three-day sale (August 17-19, 2015).

We sold 99 cars in three days!
A very special thank you goes to the event manager!
Great job, RAID!

Chris McGrath, Sales Manager

Cambridge Hyundai – August 2015

The staff at RAID did a wonderful job booking
the appointments! A far better job than our last attempt.

Your Event manager is a “PERFECT FIT”
and a “PERFECT GENTLEMAN” for our store.

I am sharing this information with our corporation.

Mark Erwin, Dealer Principal

Our customers say it best!

BMW St. John’s +
Northrup Group / King Mazda +
Bathurst Honda +
Capital Hyundai St. John’s +
Cambridge Hyundai +

Test drive the RAID difference!

RAID, THE AUTOMOTIVE AGENCY
Contact our sales team to find out more!
RAID, THE AUTOMOTIVE AGENCY
The steps to success of your RAID Private Sale.

THE AVERAGE DEALER SPENDS
$335,000 PER YEAR
ON MARKETING

THE AVERAGE DEALER SPENDS
$335,000 PER YEAR
ON MARKETING
 

For 20 years, the RAID automotive agency has helped thousands of dealerships in Canada and the United States promote their dealerships and augment sales.

Possessing strong expertise in our field gives us the edge - being passionate about the sector drives us to exceed expectations.

Customized to your needs, RAID can provide you with services a la carte or accompany your growth with comprehensive analyses and annual recommendations.

We take a rigorous approach:
- Analyze your market, customers and prospects
- Determine the best ROI depending on your goals
- Develop recommendations for conquest, retention and loyalty
- Integrate all tactics to benefit the dealership
- Closely monitor each action - before, during and after

We take a rigorous approach:
-
Analyze your market, customers and prospects
-
Determine the best ROI depending on your goals
-
Develop recommendations for conquest, retention and loyalty
-
Integrate all tactics to benefit the dealership
-
Closely monitor each action - before, during and after

> The RAID Expertise
 

A FEW OF OUR ACCOMPLISHMENTS

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RAID, PRIVATE SALES

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RAID, WEB PLATFORMS

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RAID, 360 EVENTS

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RAID, DIGITAL COMMUNICATIONS

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RAID, PRINT ADVERTISING

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RAID, VISUAL BRANDING

PRIVATE SALES

     

CONQUEST MAILOUTS

     

WEB PLATFORMS

     

ADVERTISING AND BRANDING

     

360° EVENT

     

DIGITAL CONQUEST

     

PRIVATE SALES

RAID, THE AUTOMOTIVE AGENCY

CONQUEST
MAILOUTS

RAID, THE AUTOMOTIVE AGENCY

WEB PLATFORMS

ADVERTISING
AND BRANDING

360° EVENT

DIGITAL
CONQUEST

RAID, THE AUTOMOTIVE AGENCY